If you use Karbon to create online graphics, be sure to provide accurate and complete alt text. Best Practices Desktop Stationery - Brand Identity | UCLA Health Home Brand Identity Guidelines & Templates Desktop Stationery Brand Identity Desktop Stationery Guidelines & Templates Microsoft Word templates for printing stationery items from your desktop Select the desired stationery item by clicking on the button below. Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs. The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone Identity How we look and talk Logos and Marks Campus Logo Department Logos Script Logo UCLA Seal Historical Marks Setting the first sentence of body copy in bold caps helps to invite the reader into the text. 3. ucla academic counseling Amazon Brand - Wag High Protein Dry Dog Food Salmon and Lentil Recipe, Grain Free (5 lb. These fonts are clean, modern and timeless. Even in print they are only legible in display sizes. Helvetica/Arial is required for all UCLA-branded websites. Use Karbon Bold all caps for immediacy and emphasis. To state the mission more formally: "UCLA's primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society." 10889 Wilshire Blvd. Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. The custom fonts must be used sparingly and thoughtfully. Learn the basics of UCLA's brand, including our core mission, key messages, characteristics and personality traits. Think in terms of an audio equalizer and adjust the mix as appropriate to the project and the audience. Headlines should always convey the content hierarchy: think of your headlines and subheads as a content outline. As a public research university in a global city, UCLA is known around the world for its importance and impact across many different fields of learning. However, only UCLA Health faculty and staff may download assets. Here, you'll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. Los Angeles, CA 90024. Use short copy and bulleted lists rather than big blocks of text. Select the desired stationery item by clicking on the button below. All members of the UCLA Health family are welcome to explore this site. Once approved, log into the Library using the given credentials. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Request them through the UCLA Image Library. Here, youll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. How they feel about you. Authorized agencies and designers may be granted download privileges while working on UCLA projects. Outline fonts can be used online only if the size is large enough to provide sufficient legibility. Try looking up a doctor, a clinic location, or information about a condition/treatment. Please check your inbox to complete your registration. Vital, impactful brands are built on truth and continuity. Use Karbon Thin Reveal carefully. Karbon Font Family About Karbon is a distinctive geometric font, available in seven weights from hairline through bold. In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. Brand Guidelines Fundamentals Identity Application Colors Usage The Palette Accessibility Do Not Downloads UCLA's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. Thats why Helvetica/Arial is a good choice these neutral type styles dont require adjustments like extra line spacing. Karbon Regular is usually best for text. Never use any of the custom fonts for body copy. Fundamentals Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. And together, we will reach even greater heights in the next 100 years. Chancellor Gene Block. For Brand fonts and hi-res images, submit request with details on where and how you intend to use the asset. Take advantage of that control but use it to make the content appealing, not to crowd in more words. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. And they are united in how they say it, so you never confuse them with competing brands. A recruiting piece aimed at high school students will have a different tone than an annual report to a donor group. Welcome to the UCLA Health Center for Brand Excellence. | Ste 1400 Remember that the browser, not the designer, controls the display of type. How to apply brand guidelines across channels. The UCLA marks include words, abbreviations, logos, symbols and landmarks that distinguish and identify UCLA. Please check your inbox to complete your registration. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. Dont center or justify. Brand Defined Brand Protection Accessibility StratComm EDI Content Guide Unity of message isnt conformity; its the wellspring from which we all draw the distinctions that make UCLA special. Using the prepared templates ensures that you are adhering to the approved format, typefaces, and margins for each item. This key message is what sets us apart from other universities and organizations. To state the mission more formally: UCLAs primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society., Distilled into a single sentence, the UCLA brands key message is this: UCLA is an engine of opportunity and progress, propelling action and change to make a better world.. UCLA has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Los Angeles, in California, and around the world. Please note: This template is for generating letterheads from your desktop. These UCLA brand personality traits should resonate through our communications efforts. Because together, we are stronger than we are apart. UCLA's brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. In a marketing context, a brand is how people perceive your product, service or organization. UCLAs brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. With written approval from UCLA Health Marketing. Presentation Templates These templates provide options for designing presentations using either PowerPoint or InDesign. Its what people think of you. Thats better for web use, where the approach to typesetting needs to be kept simple. This is easier for all readers to scan, and it improves accessibility for users who depend on screen readers. Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content. These fonts are clean, modern and timeless. Once approved, you will receive notification from the Image Library Manager to download requested fonts or images. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Lynda.com Access training content via the L.A. Public Library and the L.A. County Library Systems free with your library card. How to apply brand guidelines across channels, Karbon Thin Reveal (lower case and numerals only), Karbon Bold Open Outline (all caps and numerals only), Karbon Bold Outline (all caps and numerals only). How to apply brand guidelines across channels. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. Who can use this site All members of the UCLA Health family are welcome to explore this site. Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Please check your inbox to complete your registration. Never set body copy smaller than 10 point, even for young audiences. VET ENDORSED - Harringtons Advanced Science Diet is a vet endorsed dog food that is naturally enhanced for your dog's health & well-being. A unified UCLA brand is critical to increase the quality, efficiency and cost-effectiveness of our communications efforts, celebrate our strengths and amplify our impact. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis. Karbon is the primary font for printed materials. Try looking up a doctor, a clinic location, or information about a condition/treatment. UCLA Brand Guidelines the official set of instructions and directions regarding the proper use of UCLA Marks, graphic elements and identity systems UCLA Marks any representation used to identify and distinguish the goods and services of UCLA from those of others (see examples of UCLA Marks) UCLA Campus Names Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Your email was submitted. Choose a large size, and dont mix it with other versions of Karbon. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline. Set body copy flush left, ragged right. As we prepare to celebrate our centennial, it is vital that we speak with one voice about UCLAs importance to society, dedication to academic excellence, and unwavering commitment to service. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Notice that the message is active: an engine propelling action and change. Our marketing and communications should connect our discoveries, achievements and aspirations to their impact, both locally and globally. 10889 Wilshire Blvd. Our messages may emphasize different traits depending on audience and content. These additional resources will help you learn new skills, best practices and terminology. Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. They help to visually convey the brand pillars and personality traits. As UCLA staff, faculty and students, we have the opportunity and responsibility to shape perceptions of UCLA by the consistency and clarity of our communications. Your email was submitted. Use Karbon Bold Outline and Bold Open for emphasis only perhaps to highlight an impressive number or ranking. These characteristics are a way to give more structure to our communications. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. UCLA encourages the use of official social media accounts to tell the university's stories and participate in conversations around relevant topics. 10889 Wilshire Blvd. For a more restrained look, use sentence case. Refer to the UCLA Brand Guidelines for formatting and other options. Once the template is downloaded, open the file, highlight the appropriate field and begin typing. Only use official campus logos and related graphics provided at the UCLA Brand Guidelines website. Every marketing channel has its own unique conventions and best practices. It is required for all major marketing materials and recommended for other print pieces. Do not use Karbon Open in graphic elements it is not ADA compliant. The UCLA Marks are protected regardless of color, font, letterform, etc. By downloading artwork, I agree to use the Download UCLA Health Logo(s) only as specified in Policy 110 and this Brand Guidelines site. | Ste 1400 From the website, request access to the Image Library. Helvetica/Arial is the primary font for online work. Please use these brand guidelines in all of your communications. Limit use to five or six words in these fonts. As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Helvetica is a standard font on Macintosh computers. Karbon fonts can be purchased commercially. On websites, Karbon can be used to create graphics. Because of accessibility concerns, thin reveal should never be used online. The UCLA Marks include, but are not limited to, these examples of UCLA Marks. You may now view the images and fonts in the Library and download images with watermarks for FPO use. (For older audiences use 11 or 12 point). Your email was submitted. UCLA Marketing provides a limited number of font licenses to qualified users. Welcome to the UCLA Health Center for Brand Excellence. Protected by Law and Policies Bag) View on Amazon SCORE 8.6 AI Score Our experienced team created the BFP Score rating . Brands, like people, have personalities. On the PC platform, Arial is the preferred equivalent. Brand Guidelines | Secondary Global Nav | Resources Resources Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand. Logo System The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Highlight and emphasize UCLA Marks and graphics over any non-UCLA marks. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. Thats why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one. Anyone is welcome to explore this site. UCLA Strategic Communications can work with major academic and administrative units to fine-tune their identity so its consistent with the UCLA brand, but tailored to the unique strengths and challenges of the unit. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Brand Guidelines | Identity | Department Logos Logos and Marks Department Logos Logo System Logo Colors Minimum Clear Space Minimum Size Other Graphics Do Not Request Logos The School or Department Logo sometimes called a lockup or signature combines the campus logo with the name of a school or department. When you begin a project, always consider which brand pillars your content will evoke and how they will resonate with your audience. myUCLAhealth Technical Support: (855) 364-7052 How to Activate your Account and Join Video Visits; Find the Nearest Medical Office; Access a Family Member's Chart | Ste 1400 Los Angeles, CA 90024. And why they support you. What are UCLA Marks? (But dont combine a bold lead-in sentence with a subhead, the two will compete for attention). Fundamentals Identity Application Presentations Presentation Templates Research Posters Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work. The UCLA brand encompasses the work of many different people. However, only UCLA Health faculty and staff may download assets. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Los Angeles, CA 90024. Our brand is what these audiences think, feel and respond to when they see or hear the name UCLA. Karbon needs generous leading, three to five points greater than the size of the type. They help to visually convey the brand pillars and personality traits. A special branded version of Helvetica is used only for the department logo system. They are what they say they are. Like the key message, the brand pillars capture aspects of UCLA that make us unique among universities. Always use the prepared file available in this section. What's New Discover how to participate in new initiatives like the UI Component Library, a campuswide web platform and unifying website elements across UCLA digital properties. Two will compete for attention ) many different people only legible in display sizes provided at the UCLA Marks words. Or 12 point ) dont mix it with other versions of Karbon discoveries, achievements and to. 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